
You would need to search “keyword” + “location” and any site for “keyword” not listed for desktop and mobile would be considered a lead.
This could be multiple keywords for the same niche.
Keyword 1
Keyword 2
Keyword 3
The KPI’s would be:
Not found in top 3 positions of Google Maps (GMB’s)
Not found in top 3 organically (just below maps)
Not found on page 1
So the summary would be this:
Keyword 1 =
Not found in top 3 positions of Google Maps (GMB’s)
Not found in top 3 organically (just below maps)
Not found on page 1
Keyword 2 =
Not found in top 3 positions of Google Maps (GMB’s)
Not found in top 3 organically (just below maps)
Not found on page 1
Keyword 3 =
Not found in top 3 positions of Google Maps (GMB’s)
Not found in top 3 organically (just below maps)
Not found on page 1
If they are found in the maps, then good but if not organically in the top 3 or 1st page they need seo work and vice versa.
They aren’t even in the top 20 rankings.